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9 Great Examples of B2B Brand Storytelling

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Google Adwords is a web advertising service that most B2B marketers are already familiar with. The aircraft technology manufacturer uses an old-fashioned form of storytelling to great effect – news articles.

Examples 237
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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. In a similar fashion, EverString brings another important piece of the puzzle. Data is at the core of every go-to-market motion. Each party brought something unique to the table.

Lead Rank 246
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44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. The market is predicted to reach $15.3

Marketing 160
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Software: 28%. Marketing and Advertising: 25%. What is the average email open rate for computer software companies? The overall average open rate across all industries is 32%.

Industry 145
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Initiating a meaningful connection may take old fashioned direct mail and a little creativity. in revenue.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I managed a team of software and hardware engineers and external subcontractors. They also were not aware of the amount of software to be developed for the requested functionality. In addition, we also concluded a side by side selling agreement with our Computer Hardware supplier to provide leads for our software platform.

Lead Rank 139
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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. In a similar fashion, EverString brings another important piece of the puzzle. Data is at the core of every go-to-market motion. Each party brought something unique to the table.

Lead Rank 130