E-commerce That Avoids Channel Conflict
Sales and Marketing Management
FEBRUARY 8, 2021
No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. The best way to prevent this undercutting and resolve disputes is through a minimum advertised price (MAP) policy, under which channel partners agree not to sell below the MAP for any product. Author: Sean Parnell “Wait?—?let
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