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Cracking the B2B Code on Facebook

SBI Growth

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. Facebook in contrast is primarily used to share personal updates with friends and family.

Facebook 331
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

Hubspot 116
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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Facebook & Twitter ads deliver high volume but lack the high-level targeting options. As a Sales & Marketing Leader, you are hungry for high quality B2B leads.

LinkedIn 323
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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236
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The Recruiter’s Guide to Web Analytics

Zoominfo

Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Example: The HR company has been running a paid Facebook ad campaign, but are disappointed with its conversion results. They realize their Facebook ads were more effective than they initially believed.

Analytics 208
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Video Platforms Are Top Tools for Selling

SalesFuel

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. Plus, videos on Facebook will get shared seven times more than links to articles.

Video 59