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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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How to Conquer the Top 3 Challenges Facing Media Sales Industry

SalesFuel

The top three challenges you may face this year include: Expectation Management Technology-Based Changes Omnichannel Campaigns and Measurement Expectation Management As a media seller youre dealing with expectations on many levels. Your boss wants you to bring more accounts to cover the increasing costs the company is facing.

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How to Reach Today's Buyers with Modern Prospecting

SBI Growth

Face-to-face sales interactions are typically viewed as the most valuable activity by Sales Leaders. Today, getting in the door is more difficult than executing face-to-face sales calls. Today, getting in the door is more difficult than executing face-to-face sales calls. 5 years ago they were right.

Buyer 317
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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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How New Advertisement Spending Forecasting Will Impact Your Accounts

SalesFuel

New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. 2025 Outlook New advertisement spending forecasting for 2025 was issued by major industry watchers last week. Brian Wieser, Madison & Wall , cautioned that media companies will face increased pressure this year. WARC expects a 10.1%

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AdMall’s AudienceSCAN Leads to $60,000 Dental Office Advertising Campaign

SalesFuel

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

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AdMall Intelligence Powers Successful Multimedia Advertising Campaign Sale

SalesFuel

They were facing the challenge of expanding their business by building another location in the neighboring town. This expansion is a significant step for them, especially since they have never done any advertising before. Their deep roots in the area and commitment to quality have earned them a loyal customer base.