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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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How to grow with a CRM for your advertising business?

Salesmate

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing. Lead capturing.

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17 Best Sales Tracking Software

Hubspot Sales

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 100
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The top 5 virtual event software platforms of 2020

Nutshell

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. It makes sense.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot charges way more than its competitors—sometimes ten times as much—even though it often gets trounced in head-to-head comparisons. How can it afford to do this? No, the answer has nothing to do with “audacity.”

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Both act as core, early-stage methods to defend network systems from hackers and malicious software. The effects of the pandemic wield lingering influence on 2021 budgets. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

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