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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Stay Relevant During an Industry Shift

SBI Growth

The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Examples: An enterprise software company’s industry segment was being disrupted by software-as-a-service competitors. Relevance is key to winning the attention of a new set of customers. Want to see an example?

Lead Rank 288
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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Both act as core, early-stage methods to defend network systems from hackers and malicious software. The effects of the pandemic wield lingering influence on 2021 budgets. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

Company 324
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How to grow with a CRM for your advertising business?

Salesmate

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing. Lead capturing.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Does Remote Working Really Work?

Sales and Marketing Management

Technology is the driving force behind workplace mobility, with smartphones, lightning-fast WiFi connections, cloud computing, project management software, and instant messaging enabling workers to communicate and work together instantly. Most people who opt for remote working face the challenge of lack of organization.

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The top 5 virtual event software platforms of 2020

Nutshell

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. It makes sense.