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As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?
The challenge many B2B sales and marketers face, however, is how to transition the legacy team to the new industry. Examples: An enterprise software company’s industry segment was being disrupted by software-as-a-service competitors. Relevance is key to winning the attention of a new set of customers. Want to see an example?
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59% increase in win rates 3X improvement in audience match rate for advertising campaigns. Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. For its next act, the company set its sights on becoming the recognized leader in the field.
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?
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If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. It makes sense.
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But, this short film is incredibly engaging, as it creates a menacing character to represent the threats companies face if their printer security is lacking. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.
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