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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Fearless Sales Leader

Steven Rosen

Marketing Executive Gets It. In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. They will insist that their marketers join marketing associations to network and gain insights. You’ll ask, isn’t this the responsibility of the marketing executive?

Hiring 424
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Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

This of course is an important part of marketing and sales. Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Companies are using this as a reason to focus all of their sales tactics and marketing dollars to the Internet.

Fashion 293
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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

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6 Reasons Why Blogs Produce More Leads

SBI Growth

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. Small Businesses Face the Biggest Challenges. Many companies will need to make drastic changes to overcome the challenges they face. Many companies will need to make drastic changes to overcome the challenges they face. During the period of Feb.

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6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Let’s get into it! Use natural language.

Marketing 202