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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. On a smaller team, this exercise helps people avoid replicating each other’s work -- and shifting blame around if targets aren’t met. If you sell ads, mention the rise in programmatic mobile advertising.

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How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. For example, say your first editorial topic relates to dynamic CRM data.

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

Alignment with Sales and Marketing Writing an ICP is a strategic exercise that requires sales, marketing, and leadership alignment. An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers?

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Bringing Our Customers New Training & Coaching Advancements

Highspot

In the brave new world of remote work and virtual selling, sales training software has become the means by which reps adapt to the sell-from-anywhere environment. Today, Highspot supports the training endeavors of companies ranging in size and scale from established enterprises like Lamar Advertising to rising startups like Dialpad.

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What’s the Best AI Sales Software for Selling Digital Services to Small Businesses

BuzzBoard

Conquering the SMB Market: How Generative AI Software Can Supercharge Your Digital Agency’s Sales There’s no denying AI is transforming the sales technology landscape, with an influx of sophisticated tools for CRMs, marketing automation, forecasting, and more.

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A Simple Guide on How to Pitch a Sophisticated SaaS Solution

Sales Hacker

Advertisers are struggling to intrigue users with a five-second pre-roll on YouTube, while you need not five, not 10, but 45–60 minutes of a customer’s personal time for your product demo. It took her awhile to understand programmatic advertising principles, but ultimately she understood what I’m selling and what my job is all about.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A few list filters based on location, company size, and engagement can create a brand new opportunity for email marketing.