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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates.

LinkedIn 323
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7 Examples of Effective B2B Unique Selling Propositions

Zoominfo

The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . CrazyEgg is a website optimization tool that helps users track exactly how people interact with their websites. We hope they inspire you to do the same!

Examples 248
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8 Tried and True Edtech Tools to Try in 2018

The Sales Hunter

Sometimes the best tools have been around awhile. Steve Dembo @ teach42 talks about the tried and true tools that teachers should still use. Tried and True Edtech Tools to Try in 2018. Steve, today for Ed Tech Tool Tuesday, what are some things that people need to try in 2018? Tool #1 Padlet. Tool #2: VoiceThread.

Tools 0
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Why Optimizing Your Website for Mobile isn’t Enough

SBI Growth

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? Example 1: Oreo Whisper Fight. Example 3 : The Coke Chase.

Lead Rank 325
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Vendors to Invest in Valuable Co-op Advertising Programs

SalesFuel

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. Around 71% will spend more on social commerce ads this year.

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Unlocking the Power of Geofencing in Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95