Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

eGrabber

OCTOBER 25, 2024

The hospitality industry is in a prime position to tap into the lucrative corporate events market. However, reaching these decision makers and generating high-quality corporate event leads requires a strategic approach. Struggling to keep event leads flowing? Try Email-Researcher! Ready to unlock more corporate leads?

Paid Content 52

Paid Content Hotels Lead Generation Lead Rank 52

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 105

Social Media Google Hiring How To 105

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. What is a Business Event? Image Credit. More doors open to opportunity.

Outsourcing Services 78

Outsourcing Services Company Social Media Advertising 78

Salesmate

DECEMBER 28, 2020

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing.

Advertising 119

Advertising Advertising CRM Ideal Customer Profile 119

The Pipeline

JANUARY 25, 2013

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

Advertising 275

Advertising Advertising Scale Social Media 275

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Small Business Advertising Advertising 90

Salesmate

SEPTEMBER 8, 2021

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

Paid Content 86

Paid Content Advertising Advertising Marketing 86

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 130

B2B Marketing Social Media Promotion 130

Act!

NOVEMBER 11, 2024

This information helps you fine-tune your advertising strategy and calculate your return on investment. Optimizing Facebook ads for specific actions Dial in ads based on Facebook tracking pixel data for specific conversion events on your website. Retargeting Show dynamic and targeted ads to people after they’ve visited your site.

Paid Content 96

Paid Content Facebook Advertising Advertising 96

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. After all, in-person events are a no-go right now because of COVID-19.

Webinar Metrics 127

Webinar Metrics Software Software Conference 127

Sales Gravy

NOVEMBER 14, 2024

. – Holiday and Retention Use: Drink tastings are popular not only for prospecting but also for employee rewards, client retention, and holiday gifting, with options for virtual events that clients can record and revisit. Many companies were looking for new ways to engage clients when in-person meetings and events weren’t possible.

Trade Show 69

Trade Show Advertising Advertising Webinar Metrics 69

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

SBI Growth

OCTOBER 1, 2012

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. This cookie is then leveraged to buy advertising from Google that presents your company’s ads on other websites they frequent in the future. What is Remarketing?

Advertising 297

Advertising Advertising Lead Rank Leads 297

Guru

FEBRUARY 24, 2021

I never wanted to be an event planner, and yet, somehow, I’ve planned company events since the digital marketing startup for which I worked partnered with Facebook at the then-cool Ace Hotel (Facebook had just opened up their advertising API and the internet and our attention spans would never be the same).

Intent 62

Intent Hotels Advertising Advertising 62

Hubspot Sales

JULY 10, 2020

It’s why so many companies hold and attend conferences and other major events. There are many reasons you might have to cancel your upcoming B2B events. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. However, things don’t always go according to plan.

Cancellation 109

Cancellation Opportunity B2B Conference 109

Zoominfo

NOVEMBER 1, 2022

Which events or activities should trigger the play? Produce ads based on what your customers are saying You can use a conversational intelligence platform to hear in real time what people are saying about a certain topic and devise advertising and marketing strategies around it. What are the assets that we’ll create?

Hiring 100

Hiring Intent Data Intent Scale 100

Nutshell

OCTOBER 30, 2020

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. After all, in-person events are a no-go right now because of COVID-19.

Webinar Metrics 71

Webinar Metrics Conference Software Software 71

Smooth Sale

NOVEMBER 16, 2024

It’s typically worthwhile to consider another approach. __ Promote a Startup without Social Media Engagement ary74 via Pixabay Eye-Catching Advertising Social media is an excellent vehicle for advertising delivery. Networking Sector Events There are networking and industry events for just about everything these days.

Social Media 91

Social Media Promotion Media How To 91

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 133

Lead Rank Lead Scoring Leads Marketing Qualified Lead 133

Crunchbase

DECEMBER 6, 2020

A sales trigger event is crucial because it distinguishes hot leads from cold ones. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. What is a sales trigger event? Most changes can be trigger events.

Outsourcing Services 106

Outsourcing Services Hiring Closing Ideal Customer Profile 106

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333

Trends Marketing Lead Rank Conference 333

Sales and Marketing Management

FEBRUARY 10, 2020

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. It’s basically an event geared toward anyone who works on this particular ad platform.

Conference 229

Conference Microsoft Marketing Advertising 229

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. This plan includes the following areas: Internet including your website. Direct mail.

Advertising 70

Advertising Advertising Marketing Small Business 70

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

Showpad

MARCH 8, 2019

With all the sales enablement events happening this year, be sure you catch up with our team at one of the following: UNLEASH. Sessions range across 11 different tracks, from advertising and content management to design and personalization. We hope to see you at an event in Q1! Date: March 10-12, 2019. Location: San Diego, CA.

Marketo 40

Marketo Top of Funnel Sales Enablement Conference 40

SalesFuel

AUGUST 7, 2024

Social is the Key to Success “The most successful customer acquisition strategies are significantly more likely to be using social and digital advertising, and significantly less likely to be using email,” says stirista. Stirista recommends doing so by using paid social media ads. Yes, you read that correctly.

Social Media 105

Social Media Media Ideal Customer Profile Hiring 105

Zoominfo

JUNE 10, 2022

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Gassing you up? Ford has reached a $19.2

Hiring 130

Hiring Scale Advertising Advertising 130

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Mailchimp followed by Google & Facebook advertising products were some of the most popular tools adopted after raising money. Raising money is a milestone event for many startups. Money changed you.

Company 162

Company Infusion Scale Google Analytics 162

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

LinkedFusion

OCTOBER 2, 2024

Optimize Costs : Test and refine LinkedIn ad options to ensure your LinkedIn advertising costs are well-managed and bring value. Whether you’re a startup trying to gain traction or an established company scaling up, LinkedIn advertising can be your secret weapon to crush your marketing goals. But where do you start?

LinkedIn 40

LinkedIn Lead Gen Advertising Advertising 40

LinkedFusion

OCTOBER 2, 2024

Optimize Costs : Test and refine LinkedIn ad options to ensure your LinkedIn advertising costs are well-managed and bring value. Whether you’re a startup trying to gain traction or an established company scaling up, LinkedIn advertising can be your secret weapon to crush your marketing goals. But where do you start?

LinkedIn 52

LinkedIn Cost Per Click Lead Gen Advertising 52