Babette Ten Haken

NOVEMBER 16, 2017

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. Often, value propositions get lost within departmentally-specific silos and marketing and sales campaigns. And that epiphany becomes the key to innovating themselves out of their current, status quo resting state.

Epiphany 80

Epiphany Face-to-face SME Retention 80

Nutshell

NOVEMBER 25, 2020

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. This also led to more distinction between various marketing avenues, such as commercial advertising, social media marketing, and search engine optimization.

Marketing 144

Marketing Webinar Metrics Email Marketing Top of Funnel 144

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 136

Hiring Ideal Customer Profile Top of Funnel Lead Rank 136

Vengreso

JANUARY 13, 2023

Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. In fact, I find books a little overwhelming at times.

Paid Content 72

Paid Content Conversion Top of Funnel Hiring 72

Pipeliner

APRIL 4, 2018

If you’ve worked inside a sales organization for even a short time, you have probably experienced ethical dissonance. “If That’s how things work in sales. Don’t put all the blame on aggressive, amoral sales reps. The Volkswagen Group generated sales revenue of €202.5 The DM didn’t care because his boss didn’t care.

Revenue 66

Revenue Company Epiphany Advertising 66