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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

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How To Build Your Go-To-Market Strategy

Zoominfo

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Believe it or not, this GTM motion is applicable either within or outside a customer base, especially within unengaged buying units in enterprise customers. GTM strategies also help with maximizing customer lifetime value (CLV).

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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom Smart Selling

It demands a well-defined framework that integrates automation, pricing governance, and seamless CRM and ERP connectivityall of which are essential for driving predictable revenue and operational efficiency. Use APIs and middleware to bridge gaps between CPQ and existing enterprise systems, ensuring smooth data flow.

ROI 48
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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Sales Profile: Commercial to Enterprise. Sales Profile: Enterprise to Global Accounts. The differentiated offering starts from the initial seller to buyer experience, attention to the evaluation, follow-through, delivery, and that the product works as advertised. Duration: 30 to 45 Days. Seller’s Cost: Medium.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. Watch out for: The free version is riddled with advertisements and only allows for three card scans per week. Vision-e Price: $4.99/user/month ABBYY Business Card Reader Price: $59.99

CamCard 123
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Using CPQ’s Pricing Features to Maximize Profit Margins Across Channels

Cincom Smart Selling

Regulatory & Contractual Compliance: Certain industries require adherence to MAP (Minimum Advertised Pricing) or other pricing guidelines that vary across channels. Compliance and Governance : Ensure that all configured pricing and discounting rules align with internal policies and external regulations to minimize risk.

Margin 48