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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Scale 102
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Cracking the B2B Code on Facebook

SBI Growth

Facebook entered the search engine market with the launch of “graph search”. It is a search engine that answers search queries via their billion+ user base. Both are competitors to each other offering all-in-one marketing automation software. On top of that they advertise posts to new target audiences through Facebook ads.

Facebook 331
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

Hubspot 116
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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246