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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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The Future of B2B Sales

Sales and Marketing Management

Dedicating sales teams’ time and energy to managing direct, personal relationships with these customers is key to increasing sales. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions.

B2B 254
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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

As Loreal Chief Marketing Officer Hugh Pile put it recently during a panel session of the British advertising group ISBA, “There’s a lot of discussion of left-brain logical skills, about science and analytics, and we need that stuff because of the marketing technologies that are available to use in programmatic and analytics.

Marketing 219
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Does Remote Working Really Work?

Sales and Marketing Management

Technology is the driving force behind workplace mobility, with smartphones, lightning-fast WiFi connections, cloud computing, project management software, and instant messaging enabling workers to communicate and work together instantly. Today’s rapidly growing technology makes remote working possible. Increased employee retention.

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

With influencer marketing software, brand marketers can easily identify and organize high-performing content to make it readily available to incorporate into their content marketing. All advertising and marketing seeks to move people emotionally. Trigger emotional consumer connections through authentic media.