article thumbnail

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

article thumbnail

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go Have Fun Disrupting Something

The Sales Hunter

Recently, I was reviewing a chart detailing the cliff the newspaper industry has gone off with advertising. Disruption creates energy. Disruption creates energy! I believe firmly in this, and if energy is a contributor to success, then it only makes sense to practice disruption. Being disrupted creates stress.

Energy 206
article thumbnail

The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

article thumbnail

How Marketers Can Play an Essential Role in Climate Change Education

SMEI

In addition, many companies are adopting renewable energy as part of their marketing campaigns. Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. Sony has recently been focusing its advertising campaigns on sustainability and combating climate change.

Education 276
article thumbnail

How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

article thumbnail

The Future of B2B Sales

Sales and Marketing Management

Dedicating sales teams’ time and energy to managing direct, personal relationships with these customers is key to increasing sales. A large number of customers make their purchasing decisions very early on in their customer journey, such as when visiting the company website, skimming a product brochure, or seeing advertising materials.

B2B 254