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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. With a dataset of 4.2 Key Features: Comprehensive buyer dataset with 4.2

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Best Examples of Using Hyper-Personalization in Digital Advertising

BuzzBoard

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Email Marketing Personalization Gone are the days of generic email blasts.

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5 Reasons Why Email Marketing is so Effective

Connext Digital

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI.

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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing?

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. Marketing CRM solutions.

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8 Variables to Test for a Killer Email Marketing Program

Zoominfo

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ).

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How to Check the ROI of Your ABM Strategy

Sales Hacker

This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. What is account-based marketing? Account-based marketing (ABM) aka key account marketing is a highly targeted business marketing strategy. Account-based marketing kicks off with honing in on your goals.