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Top Sales KPIs for Your B2B Sales Reps

Zoominfo

This KPI helps the rep understand which discounts are most effective, which can help reach sales objectives faster by attracting prospects with incentives that work. Marketing qualified leads (MQLs) are ready to be contacted by a sales rep based on responses to campaigns, e.g., filling in a web form or downloading an ebook.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising.

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5 Stages of a Social Media Marketing Funnel: Optimize Your Strategy

SocialSellinator

This can happen through paid advertising, organic reach, or word-of-mouth. For example, in the Awareness stage, you can use Facebook advertising to target potential customers in your demographic. This can be done through blog posts, infographics, ebooks, webinars, and other forms of content marketing.

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38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. People who love your product or services and promote them on their own without additional incentives or requests. People brands pay to advertise to their personal followers.

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7 Tips for Automating B2B Lead Generation

Sales Hacker

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. You can create a bundle or even an eBook or guide from these blog posts. Advertise it on industry platforms and online communities. Put your content to work. Use it for your PPC campaigns.

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5 simple ways to grow your email marketing list

Nutshell

Offer incentives for joining your list. That’s why you need to offer an incentive, AKA a lead magnet. The most common examples are ebooks and white papers, although templates, checklists, and exclusive videos are popular as well. Post a link to your gated ebook, free email course, or discount offer.

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How to Get Email Lists for Marketing

eGrabber

A lead magnet is an incentive that you offer in exchange for someone’s email address. This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Use Paid Advertising Paid advertising can be a great way to accelerate your list-building efforts.