Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. Failure Point #3: Distributing Messages Through the Wrong Channels. Simplify, whenever possible.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

JANUARY 27, 2023

While it’s true that door-to-door salesmen had few other options to distribute their wares, it’s also true that they were prospecting in a highly effective way. Leverage intent data to customize your outreach It’s simply no longer enough for sales professionals to contact the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

MARCH 7, 2023

Intent and visitor intelligence One way to prioritize accounts is to leverage intent data , which signals when key contacts at your target accounts are conducting coordinated research for a product or service that you provide. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130