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Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.
This is where CPQ software transforms the game. Key challenges include: Channel Conflicts: If a distributor sells at a lower price than the directsalesteam, it can create internal competition and damage relationships.
Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. Hence, their methods often rely on a mix of directsalesteams, targeted campaigns, and partnerships to reach corporate clients.
Configure, Price, Quote (CPQ) software has become indispensable for streamlining pricing, quote generation, and deal execution. Enable deal-specific configurations, allowing sales reps to modify product bundles dynamically while ensuring pricing integrity. FAQs 1- What is CPQ software, and how does it help salesteams?
For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your directsalesteam.
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