Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Licensing 80

Licensing Software Software Enterprise 80

BuzzBoard

NOVEMBER 8, 2023

Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. Hence, their methods often rely on a mix of direct sales teams, targeted campaigns, and partnerships to reach corporate clients.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Openview

MARCH 15, 2019

For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team.

Channels 129

Channels Scale Hiring Lead Rank 129