BuzzBoard

NOVEMBER 8, 2023

Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. Hence, their methods often rely on a mix of direct sales teams, targeted campaigns, and partnerships to reach corporate clients.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Cincom Smart Selling

MARCH 6, 2025

Key challenges include: Channel Conflicts: If a distributor sells at a lower price than the direct sales team, it can create internal competition and damage relationships. Discrepancies between direct sales teams, online platforms, and channel partners can lead to confusion, customer dissatisfaction, and even lost revenue.

Margin 48

Margin Channels Maximizer Lead Rank 48

Cincom Smart Selling

FEBRUARY 14, 2025

Enable deal-specific configurations, allowing sales reps to modify product bundles dynamically while ensuring pricing integrity. For companies with channel sales or partner ecosystems, define distinct quoting workflows for resellers, distributors, and direct sales teams.

ROI 48

ROI Maximizer Lead Rank Discount 48

Openview

MARCH 15, 2019

For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales Hacker

JANUARY 13, 2021

For a small licensee working with a much larger company, this can be a game-changing form of advertising. In building an OEM channel, there can be internal competition between your direct sales force and your OEM sales force because end-customers can also be potential OEM customers.

Licensing 89

Licensing Software Software Enterprise 89