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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand imageā€”all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

of purpose-driven advertising over time. For example, as fears of a toilet paper shortage led to a scramble to stock up in the early days of the pandemic, Cottonelle issued a direct response to consumers to help ease concerns about toilet paper supply and discourage panic-buying.

Marketing 166
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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Deadlines and DRIs (Directly Responsible Individuals). Identify 100 potential prospects and assign tiger team to each. If you sell ads, mention the rise in programmatic mobile advertising. What is a sales plan template? A typical sales plan includes the following sections: Target customers. Revenue targets. Team structure.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand imageā€”all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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Sales and Marketing Are Not Merging

Anthony Iannarino

There is a line of thinking about how salespeople should use content to communicate with their clients and prospective clients that conflates these two functions into one, ignoring the different very different outcomes each delivers. Marketing promotes the business, helps position offerings, and advertises. What Marketing Does.

Marketing 101
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4 Language Hacks You Can Use in Sales to Stack the Deck & Close More Deals

Sales Hacker

Be as specific as possible with the tangible benefits your prospect will receive. In fact, in a case study performed by Disruptive Advertising , they saw nearly double the conversion rates just by changing their headline from: ā€œFind The Right Accountant For Your Business Needsā€. Leverage Specificity. Create Urgency.

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Ad Extension Ideas for Local Search Ad Campaigns for Mid-Sized Companies

BuzzBoard

New Trends in Using Ad Extensions for Enhancing Local Search Ad Campaigns in Mid-Sized Companies Selling marketing services to small and mid-sized businesses often requires an in-depth understanding of current advertising strategies. Traditional print and broadcast methods no longer hold the same sway as they once did.