No More Cold Calling

DECEMBER 18, 2014

When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Gatekeepers are good at their jobs. Of course you would.

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Gatekeeper Cold Calling Telemarketing Referrals 303

No More Cold Calling

JULY 13, 2021

When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Create m etrics and accountability: Referral success can be tracked and measured just as easily as results from cold calling, direct mail, and advertising. Then, ask for an introduction.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Sales Hacker

NOVEMBER 15, 2017

Direct Mail. Direct Sales. Direct Mail is a communication channel where newsletters, catalogs, brochures, and other documents are sent via traditional postal services (such as the US Postal Service) that physically deliver parcels (also called snail mail). Gatekeeper. Gatekeeper is a person (e.g.,

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. The premier episode, The Gatekeeper Died: Why That’s a Good Thing , covers what I’ve been writing about for years: why you don’t have to worry about gatekeepers when you have a referral.

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Gatekeeper Cold Calling Referrals Telemarketing 265

Sales Hacker

JANUARY 10, 2018

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense. Advantages that Direct Mail Adds to a Campaign.

Direct Mail 108

Direct Mail Campaigns Marketing Channels 108

Increase Sales

NOVEMBER 8, 2012

Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. These packages are designed for small businesses in need of advertising through the holiday season. Post Card Direct Mail Campaign.

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Direct Mail Advertising Advertising Marketing 137