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How to Create Memorable Brand Experiences 

Smooth Sale

Find Your Target Audience As a company, you already understand your target demographic but must refine it for the experiential campaign. Some companies try to make marketing to suit all groups, while others aim to target demographics that might miss other marketing efforts. Learn more to train teams and join the advocacy program.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Fit” criteria is firmographic and demographic data. We do a lot of storytelling and roleplaying at DiscoverOrg; this is one of our most valuable training techniques. Paid advertising on search engines and social channels will build brand awareness and drive a quicker influx of inbound leads. This will take a little time.

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Get out your snorkel! Selling in the time of Coronavirus

Julie Hanson

My first job was selling advertising for KBPI (Rocking the Rockies for 50 years!) Buyers who controlled the biggest media budgets would often only buy the top two or three stations in a particular demographic – no matter how much value-added you provided. Whatever your path, I am wishing you good health and safe snorkeling.

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Using the Gig Model to Build a Sales Engine

Sales and Marketing Management

Build in regular interactions through social media, group conference calls, and training opportunities available to the entire network. It’s tempting to create an anonymous and fully automated network, but those gig workers need interaction the same way traditional channel partners do. Keep costs to join low.

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How AudienceSCAN and Digital Audit Helped Build a Well-Rounded Pest Control Ad Campaign

SalesFuel

Challenge: Reach new audiences with a well-rounded pest control ad campaign Jacob Flaten, a media consultant from Sparklight Advertising , is a multiple time Sell Smarter! Most pest control professionals have limited technical school education or other training to certify their expertise in pesticide application. award winner.

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AdMall’s Account Intelligence Helps Land Radio Branding Campaign

SalesFuel

“[The Local Account Intelligence Report] showed the client that a certain amount of investment was needed for marketing and advertising to have a platform to consistently deliver messages to people and remain top of mind.” There are approximately 87 million pet-owning households in the U.S., which is almost 70% of the population.

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