BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

Advertising 52

Advertising Advertising Cost Per Click Company 52

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Small Business Advertising Advertising 90

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

BuzzBoard

APRIL 17, 2024

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

Advertising 52

Advertising Advertising Analysis ROI 52

BuzzBoard

APRIL 19, 2024

Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

Advertising 52

Advertising Advertising Campaigns Objections 52

SocialSellinator

SEPTEMBER 2, 2021

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

BuzzBoard

MAY 8, 2024

Understanding Key Metrics in Local Paid Advertising Strategies to Determine Campaign Success With the rise of digital marketing, local businesses are looking for solutions that deliver tangible results at affordable prices. Often, local paid advertising strategies emerge as the most effective option.

Advertising 52

Advertising Advertising Cost Per Click Cost per Acquisition 52

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

SalesFuel

AUGUST 26, 2024

Data like: Demographic information Which types of advertising media inspire the highest percentages of that audience to take action What they plan to spend money on within the next year With the demographic and purchase intent information, you can get inspiration for messaging direction.

Strategy 105

Strategy Customer Marketing Demographics 105

SalesFuel

SEPTEMBER 16, 2024

CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Creating the Most Effective CTV/OTT Ads Of course, advertising using CTV and OTT can only take your client part of the way. Is that the right move for your client? Here’s what you need to know. They’ve earned it.

Ideal Customer Profile 105

Ideal Customer Profile Advertising Advertising Hiring 105

Smooth Sale

DECEMBER 2, 2024

Our collaborative blog offers actionable ways to increase your company’s visibility, sales, and business. __ Increase Your Company’s Visibility Image Credit Employ Strategic SEO Optimization At its core, SEO is an effective way to drive organic traffic to your website. That goes for a traditional storefront, too.

Outsourcing Services 85

Outsourcing Services How To Social Media Campaigns 85

Smooth Sale

NOVEMBER 18, 2024

Matt Dunkmann, the Vice President of Sales & Marketing at Craftsmen Industries, provides our guest blog, How to Create Memorable Brand Experiences. Find Your Target Audience As a company, you already understand your target demographic but must refine it for the experiential campaign.

How To 96

How To Demographics Campaigns Consumer 96

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. What demographics do they share? Content marketing generates more than 3x the leads as advertising and costs 62% less. Make each piece of content valuable to your audience (read: not just sales copy). , and businesses were no exception.

Top of Funnel 301

Top of Funnel Social Media Scale Google Analytics 301

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

BuzzBoard

APRIL 27, 2024

Introduction to Using Facebook for Local Businesses Sales Boost If you’re working for a digital marketing agency and are contemplating innovative methods to boost the sales of your local business clients, Facebook may prove to be a valuable asset. Don’t forget, the end goal is to meaningfully and sustainably enhance conversions.

Facebook 52

Facebook Advertising Advertising Demographics 52

SalesFuel

OCTOBER 23, 2024

Challenge: Finding the right targeted customer data to appeal to new clients Stacy Prine, a 15-year media sales veteran from WUPW , approached a local personal injury attorney with the hopes of creating a targeted customer advertising campaign for them. It all paid off.” The personal injury sector of law generates about $57.3

Hiring 59

Hiring Data Customer Closing 59

SalesFuel

SEPTEMBER 11, 2024

Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch. Result: A new client with room to grow “What convinced this client to sign on was the annual advertising/marketing budget section of [AdMall’s Local Account Intelligence Report],” said Smith.

Campaigns 104

Campaigns Account Health Care Hiring 104

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

SalesFuel

SEPTEMBER 9, 2024

That might be why paid search advertising is the top outsourced marketing activity SMBs invest in, according to inTandem: Paid Search: 23% of SMBs outsource this marketing activity Social media management: 19.4% Overall, 83% of SMBs say that search advertising is the most important marketing service they could invest in.

Outsourcing Services 104

Outsourcing Services Campaigns Ideal Customer Profile Strategy 104

BuzzBoard

JANUARY 8, 2024

Key Strategies for Embedding Hyper-Personalization in Customer Engagement Data-Driven Personalization: Utilize customer data to understand preferences, behaviors, and demographics. Behavioral Targeting: Move beyond static demographics and focus on user behavior.

Customer 104

Customer Loyalty Small Business Small Business 104

BuzzBoard

JULY 27, 2024

Understanding the Importance of Geo-Localized Keywords in Online Marketing for Mid-Sized Companies In the realm of digital advertising for small businesses, geo-localized keywords hold a crucial role. Each location presents a unique demographic landscape, comprising distinct preferences and behaviors.

Company 52

Company Advertising Advertising Small Business 52

BuzzBoard

SEPTEMBER 18, 2024

Understanding the Importance of Facebook Ads in Lead Generation for Small Businesses As a sales representative targeting small, local businesses, you have one powerful tool at your disposal: Facebook Ads. Facebook Ads provide advertisers with numerous targeting options. Think about it: Facebook boasts more than 2.8

Small Business 52

Small Business Small Business Lead Generation Facebook 52

Pipeliner

NOVEMBER 30, 2024

And in sales, our markets represent our surroundings, the geographic, vertical, account size and characteristics, etc. Assembling your sales and delivery teammates for compact brainstorming sessions is an extremely valuable use of organizational time as the year moves to a close. Is the list comprehensive? That’s as it should be.

Transportation 52

Transportation Real Estate Government Construction 52

BuzzBoard

JULY 3, 2024

How to Leverage Organic Reach and Paid Advertising in Social Media Practices for Internet Marketing Agency Growth Leveraging organic reach paired with using paid advertising are crucial social media practices for the growth of an internet marketing agency. In contrast, paid advertising assures an audience reach in exchange for a fee.

Social Media 52

Social Media Media Marketing Advertising 52

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. What are the demographics and psychographics of your ideal customer?

Advertising 70

Advertising Advertising Marketing Small Business 70

Smooth Sale

AUGUST 4, 2024

Small businesses should start by defining their ideal customers, including demographics, interests, and online behavior. Paid Advertising Paid digital advertising can amplify your reach and drive targeted traffic to your website. Campaign Performance: Evaluate the effectiveness of advertising campaigns and content strategies.

Paid Content 96

Paid Content Strategy Marketing Social Media 96

Smooth Sale

OCTOBER 2, 2024

Photo by Coffebeanworks via Pixabay Attract the Right Job or Clientele: Generational Attention: The Impact of Offline Ads Across Age Groups Although our world is becoming more digitized, offline advertising remains a powerful method for reaching diverse age groups. Among those 18-21 years old, direct mail sees a 12.4%

Groups 101

Groups Direct Mail Advertising Advertising 101

BuzzBoard

SEPTEMBER 22, 2024

In the fast-paced world of digital marketing, employing best practices for mobile advertising campaigns is crucial when working with medium-sized business clients. Remember, staying abreast of the latest trends and technologies in mobile advertising is crucial to ensuring your strategies remain relevant and effective.

Campaigns 52

Campaigns Company Demographics Advertising 52

BuzzBoard

APRIL 18, 2024

It’s a key component of effective digital marketing, whether you’re crafting local business marketing campaigns, refining targeting strategies, or investing in paid advertising. Importantly, audience segmentation makes paid advertising efforts more efficient. Simultaneously, paid advertising holds a pivotal role.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Sales and Marketing Management

FEBRUARY 8, 2021

Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. Almost all of them agreed that if you did post a B2B campaign on the platform, the content would have to be suited to the predominant demographic as well as the medium itself. “I

B2B 285

B2B Top of Funnel Social Media Advertising 285

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. There are three basic ways to target people with Facebook advertising.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

SalesFuel

JULY 10, 2024

We sold radio advertisements. Result: A big sale and happy client The personal injury attorney rebranding was a success. It was traditional radio sale but included in the package was some digital display on our website,” said Roes. Roes has suggestion for any other sales reps looking to use AdMall to close their next sale.

Closing 105

Closing Hiring Report Face-to-face 105

Sales and Marketing Management

NOVEMBER 19, 2018

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. As a result, it paves the way for more sales. Mind your target advertisers. Keep in mind, however, that advertisers are busy people so keep it short.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

Pipeliner

FEBRUARY 17, 2024

Meet Jeremy Sandel: A Story of Triumph Over Adversity I recently interviewed sales expert and top earner Jeremy Sandell , whose awe-inspiring life story embodies resilience and redemption. Regarding sales, he advocates for leading with authenticity and genuinely believing in your product. He is CSMO at Pipeliner CRM.

Video 52

Video Demographics Face-to-face Pivotal 52

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. Print enabled mass distribution of messages, and by the 17th century, advertisements began appearing in newspapers. In the 1950s, television transformed marketing once again.

Direct Mail 52

Direct Mail Outbound Marketing Advertising 52