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Demand Generation Advice for the CEO

SBI Growth

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. Active demand is when a prospect is going to buy something. Why CEOs should care?

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Your 2014 Marketing Budget Roadmap

SBI Growth

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Most of the time, the only participants are other vendors. I’m not saying these are not important. But what’s the return on investment? How many actual customers?

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Its MAP integrations also facilitate the automation of cross-channel marketing tasks across social media, email, and websites, giving businesses greater visibility into their demand generation and customer targeting strategies. With a dataset of 4.2 Key Features: Comprehensive buyer dataset with 4.2

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. The Magic Quadrant is widely used by businesses to evaluate potential technology vendors, guide purchasing decisions, and understand industry trends.