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Unlocking the Power of Marketing Account Intelligence Software

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By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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Demand Generation Marketing Strategies: Tips and Tricks

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Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

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59% increase in win rates 3X improvement in audience match rate for advertising campaigns. Plus, the easier it becomes for those systems to interface, the larger that benefit becomes. Marketing has always been about more than just generating leads. 84% increase i n marketing-qualified leads (MQLs).

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

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This technology goes beyond standard analytics by revealing the insights needed to engage with high-value prospects, and helps you fill in the blanks and add valuable signals that standard web forms and piecemeal tracking systems simply can’t match.

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The Lead Generation Strategy Guide

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What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Lead Scoring. Social Media.

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Top Lead Generation Statistics for 2018

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The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).