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Author: Robert Jordan Demandgeneration, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demandgeneration enables you to make smart marketing decisions for your company.
These are just a few pillars that define demandgeneration. Learn more about how a successful demandgeneration strategy can help to nurture the long-term relationship between your brand and customers. What is DemandGeneration? Demandgeneration is programmatic. Demand Gen = Sales + Marketing.
These are just a few pillars that define demandgeneration. Learn more about how a successful demandgeneration strategy can help to nurture the long-term relationship between your brand and customers. What is DemandGeneration? Demandgeneration is programmatic.
Business-to-business (B2B) demandgeneration is important for any business. Awareness of your business’ products and services involves demandgeneration marketing strategies. You can skip some parts of the post and jump ahead: What is DemandGeneration Marketing?
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . As programmatic budgets grow, the demand for accurate data increases.
Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?
Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. With a dataset of 4.2
ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in. At ZoomInfo, we prove that this works. So, how do you do this?
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.
What is Lead Generation? Usually considered a sub-objective of a DemandGeneration strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demandgeneration?
We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of DemandGeneration, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of DemandGeneration. To generate leads at trade shows, you have to start strategizing in advance.
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.
Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? When it comes to ABM strategies , that’s a common question.
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demandgeneration marketers. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Intent lift. Compare how the two perform. Account penetration percentage.
What Is Lead Generation? Usually considered a sub-objective of a DemandGeneration strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demandgeneration?
When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demandgeneration and marketing teams. But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need.
If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demandgeneration manager at ZoomInfo. One factor is intent. There are a few factors to consider.
If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demandgeneration at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demandgeneration at ZoomInfo.
The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.
With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.
Intent data. Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demandgeneration at ZoomInfo.
Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI.
Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget. .
Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. A good ABM solution is able to cross reference current product use and divisions in an organization and then monitor intent for activity outside of this. These are ripe opportunities for intent monitoring and re-engagement targeting.
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience.
Buying Intent. Buying Intent refers to the apparent likelihood of a person or organization of purchasing a product or service as inferred from behavior such as online browsing, media consumption, document downloads, event participation. DemandGeneration. Base Salary. BASHO Email. Business Development Representative.
Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demandgeneration through customer success. How do you integrate potential advertising with their outreach? Intent Data Is Your Friend. Sam Jacobs : What is intent data?
For marketers, ABM solutions like 6sense uncover anonymous buying behavior, allowing marketers to prioritize their budget on in-market accounts and execute personalized, hyper-relevant advertising at scale. She has a robust background in brand strategy, digital marketing, demandgeneration and international expansion.
You can tell they care if they either show intent on topics related to your products and solutions or if they’re actually engaging with you and your content in some way. Here’s an example of what that could look like: A great one-to-many strategy is account-based advertising. Assign accounts to your sales reps.
Intent Data Is Your Friend [28:25]. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demandgeneration through customer success. How do you integrate potential advertising with their outreach? Intent Data Is Your Friend. Sam Jacobs : What is intent data?
No one rises to the top of their game without intentional growth and learning. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Advertise to hyper-responsive buyers and avoid tire-kickers. Think and Grow Rich. The Slight Edge. Start with Why.
Personally, my greatest achievement is to be a devoted and intentional Mom to my two precious children, Campbell and Caden. Senior Director, DemandGeneration at Unitrends. My grandfather was a very successful salesman for a company that did advertisements in the yellow pages. Jessica Dodge. Founder of Salestread.
With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. Be intentional with your career advancement and asking for a path to that next promotion. Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising.
But I’m doing the job of demandgeneration, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Fit, Opportunity, and Intent data are three components of sales intelligence. Test up to 5 demandgeneration tactics.
But I’m also doing the job of demandgeneration and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. This example means that you are gathering two out of the three primary types of prospect data: Fit data, intent data, and opportunity data.
Some of their most useful features are campaigns for demandgeneration and sales acceleration. Bit Bit is a modern-day collaboration tool that empowers sales teams to make marketing and advertising materials while collaborating in a common workplace. There are no lists to manage.
How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test DemandGeneration Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. Test a variety of demandgeneration tactics. Invest in paid advertising for your top 3-5 keywords.
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