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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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B2B Advertising Done Right: What Makes a B2B Demand-Side Platform

Zoominfo

Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. This spray-and-pray approach can waste impressions and miss engagement from key decision-makers.

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A Quick Look Into Prospecting Using LinkedIn

MTD Sales Training

The way I view LinkedIn is as the biggest and best DECISION MAKER SEARCH ENGINE the world has ever seen! LinkedIn is 100% searchable, and that right there is the real beauty of the site, as hundreds of thousands of potential leads are waiting at your fingertips – you just need to know how to find and connect with them. Sean McPheat.

LinkedIn 223
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Why Women in Sales Don’t Want to Work for You

No More Cold Calling

There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. That’s not surprising because women are amazing connectors and excel at business networking. Attending business networking events is not necessarily about getting leads.

Hiring 247
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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

People can check out different demonstrations, network, and enjoy the occasional sponsored party or hosted happy hour. Social time = networking time. Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Social time = networking time.

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Corporate Leads: How to Boost Event Lead Generation & Growth for Hotels, Resorts & Amusement Parks

eGrabber

However, reaching these decision makers and generating high-quality corporate event leads requires a strategic approach. Recent industry reports indicate that the global corporate event market will continue to expand, driven by the need for face-to-face networking and employee engagement. Ready to unlock more corporate leads?

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TV Media Buying: Is CTV Better Than Linear?

SalesFuel

Here are the questions your clients need answers to when it comes to TV advertising. Advertisers realize that consumers are often doing other tasks while watching TV. CTV ad data Video Elephant and Hub Entertainment Research surveyed 10,000 consumers regarding their opinions on advertising loads.

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