The Beginner’s Guide to Referral Marketing
Zoominfo
MARCH 6, 2019
But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Choose the right incentives. Referrals convert at a high rate.
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