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The Beginner’s Guide to Referral Marketing

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But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Choose the right incentives. Referrals convert at a high rate.

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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 130
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How Small Gifts Can Create Big Marketing Wins

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Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. These are prospects who have come from webinars, content syndication, emails, events, or display advertising channels. What do we mean by “direct mail marketing”?

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7 Tips for Automating B2B Lead Generation

Sales Hacker

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. Advertise it on industry platforms and online communities. A great B2B lead generation tactic you can use is to offer incentives for social shares. Put your content to work.

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B2B Lead Generation: The Ultimate Guide

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Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.

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Sales Engagement: Here’s What You Need to Know Before Buying

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These solutions don’t just enable sales teams to use their time more effectively by automating routine tasks, they help you connect with decision-makers at the time when they have demonstrated an interest in your product or service. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

However, the presence of so many people, including key decision makers stuck at home searching for things to do, is an obvious opportunity. There are two crucial things you’ll need to prepare: The optin page where you advertise the virtual event. Think in terms of door prizes for attendees or another incentive.

Lead Rank 135