SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. Around 71% will spend more on social commerce ads this year.

Advertising 59

Advertising Advertising Vendor Retail 59

SalesFuel

FEBRUARY 28, 2025

They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Regardless of the uncertainty, CTV advertising will be a star in the media universe.

Advertising 59

Advertising Advertising Direct Mail Media 59

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data 244

Data Top of Funnel Social Media Buyer Persona 244

Sales and Marketing Management

NOVEMBER 8, 2017

Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. But companies focus so much on the relationship between customers and data that they often ignore how smart data practices affect employees. Start with one data set.

Data 218

Data Customer Scale Trends 218

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Anticipated Spending Increases B2B versus B2C Plural Strategy Groups data encompasses the entire marketing budget. Note that the B2C data excludes political spending.)

Advertising 59

Advertising Advertising Opportunity B2C 59

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. This data enables businesses to send timely and relevant ads to consumers, enticing them to visit the business. How Does Geofencing Work?

Video 95

Video Advertising Advertising Marketing 95

Act!

FEBRUARY 20, 2025

Did you know sales strategies based on behavior insights and real-time performance data achieve a 20 percent higher sales productivity ? Imagine if your sales team could do the same. In this article, well show you the power of data-driven sales strategies and how they can give your small business a competitive edge.

Data 52

Data Top of Funnel Strategy Lead Rank 52

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data 216

Data Top of Funnel Social Media Buyer Persona 216

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. The Art of Creating a Quality Sales Letter.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Content marketing generates more than 3x the leads as advertising and costs 62% less. , and businesses were no exception. Never fear. Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration?

Paid Content 118

Paid Content Social Media Advertising Advertising 118

SalesFuel

JANUARY 15, 2025

Solution: Highlight effective HVAC digital marketing methods I used AdMall to show that the peak interest months were September and the peak sales months for their industry were June and August, said Burtley. I also used AdMall to showcase that the top advertising media used was Facebook and Google Ads.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Increase In Digital Advertisement Spending. Utilize Intent Data.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SalesFuel

FEBRUARY 26, 2025

Haley Johnson, an account executive at Fox21, has only been selling media for a little over a year, and in that time she has closed around $300,000 in sales with the help of AdMall. For her latest sale, she leaned heavily on AdMalls AudienceSCAN data when she approached a local construction company.

Closing 59

Closing Hiring Advertising Advertising 59

Nutshell

NOVEMBER 26, 2024

It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. Cost-effective marketing: Affiliate marketing is results-based; that is, you pay commissions only after a sale.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

MARCH 25, 2019

Author: Brad Soper, Andree Radloff and Mark-Daniel Rentschler What will sales divisions look like in the future? There are five developments that companies should pay attention to if they want to be competitive: Traditional sales forces will be cut in half. Sales will become too complex to stay a one-man show.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The same surveys show that 55% of corporate leaders distrust their own data assets.

Data 147

Data Scale Lead Rank Hiring 147

No More Cold Calling

JULY 13, 2021

There are two parts to the sales process: Part One: Getting meetings with decision makers. The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. A referral is the best way to get a meeting with the decision maker.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Lead411

FEBRUARY 27, 2025

The Hidden Struggle of Cancelling a B2B Data Contract: Why Some Companies Make It Hard to Leave Photo by Cytonn Photography on Unsplash When investing in a B2B data contract, businesses expect high-quality leads, seamless integrations, and reliable support. Opaque Cancellation Processes: Customers of Apollo.io and Seamless.AI

Cancellation 52

Cancellation Lead Rank Lead Scoring B2B 52

SalesFuel

JANUARY 29, 2025

Bradley Prier, of OnMedia , had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising. "[The They prefer their advertising to be hyper-focused, but have been trying to do that with mostly traditional media." They were sold.

Hiring 59

Hiring Advertising Advertising Closing 59

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.

Advertising 98

Advertising Advertising Examples ROI 98

SalesFuel

MARCH 11, 2024

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

Advertising 98

Advertising Advertising Research Social Media 98

Zoominfo

JANUARY 12, 2024

To put those plans into action, Smartsheet is partnering with ZoomInfo to leverage advanced customer acquisition techniques fueled by best-in-class data, timely market signals, and tight alignment across go-to-market teams. We use firmographic, contact, and behavioral data to deliver a more personalized experience,” Bennett says.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are Programmatic advertising. MarTech consolidation. Think about search engine marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

PandaDoc

NOVEMBER 13, 2024

Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. Companies can use data to inform their pricing strategy by analyzing competitor pricing, market trends, and customer behavior.

Analytics 52

Analytics Data Churn Lead Rank 52