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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. What is Account-Based Marketing Software?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Maximising Sales with Monetisation Models

MTD Sales Training

Effective monetisation not only generates income but also generates growth by aligning your product or service offerings with market demands and customers’ willingness to pay. Customers expect it to be free, which makes any attempts to sell subscriptions (or the blue tick marks on X ) almost futile. Consider social media, for instance.

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

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What Are Good Customer Service Skills?

MTD Sales Training

Having good customer service is the hallmark of any successful business. But how can you deliver good customer service? The answer is that you need to ensure you have the relevant customer service skills to provide an excellent experience to your customers every time. So, what is meant by good customer service skills?