Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Feeding targeted audiences at the top of your funnel is gold because they are cultivated from filters that are defined by your company’s ideal customer profile. The data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is the process where salespeople use social media to connect with prospects. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Your site is the first place prospective customers will most likely go to.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. Failure Point #1: Targeting the Wrong Customers. Especially in B2B prospecting.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Mr. Inside Sales

APRIL 2, 2021

Focus on the direct benefits to your specific type of customer. Remember, this is an “elevator pitch” designed to inform and grab interest in a prospect during the time you’re in an elevator together (or during that crucial 20 seconds you’ve got on the phone). Where are you currently advertising online now?”. Get Access Today.

Sales Qualified Lead 231

Sales Qualified Lead Face-to-face Advertising Advertising 231

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. One strategy that has proven to be a game-changer is hyper-personalization.

Advertising 98

Advertising Advertising Examples ROI 98

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. JUST KIDDING.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

Sales and Marketing Management

SEPTEMBER 14, 2018

It must be an active strategy where the size is based on the amount of time, money, and resources that can be invested for marketing to prospects. After analyzing her customers and doing additional market research, she found the best market for her product is actually men who are seeking to purchase a special gift for their significant other.

Small Business 260

Small Business Small Business Marketing Social Media 260

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. But they’re not asking for help from your sales team.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. Building meaningful relationships in real estate is vital to converting them into loyal customers. And in the highly competitive world of real estate, prospecting can be challenging.

Real Estate 105

Real Estate Prospecting Ideal Customer Profile Social Media 105

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

FEBRUARY 11, 2019

In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. Establishing a Sales Enablement Process.

Education 330

Education Buyer Buyer Persona Social Media 330

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. Show me anyone using advertising technology – and the platforms they’re on.”.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Scale 250

Zoominfo

AUGUST 27, 2024

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. Limited time Get it now Once in a lifetime For new customers only Offer expires Deal ending soon.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Sales and Marketing Management

SEPTEMBER 28, 2020

The ongoing crisis is forcing sales leaders to adjust how their companies sell in the presence of shifting customer behavior. It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. What customers looked for in the past is not guaranteed to be the same now or when the crisis ends.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Hubspot Sales

AUGUST 3, 2020

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? You might be afraid that you’ll say something wrong and scare away a big prospect.

Ideal Customer Profile 141

Ideal Customer Profile Customer Demographics Exercises 141

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. With so much money – and excitement – on the line, how do you connect with new prospects? f their entire budget.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

APRIL 24, 2020

To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. By answering these questions, you’re on your way to developing an Ideal Customer Profile. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Smooth Sale

DECEMBER 1, 2023

Photo by LeeRosario via Pixabay Attract the Right Job Or Clientele: How To Entice Your Automotive Customers Online Today, customers looking for vehicles for purchase or hire will do so by researching online first. Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online.

Automotive 110

Automotive Paid Content Customer Advertising 110

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. They may even extend to your social media and email strategy. Get Your Lead Scoring Right.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

NOVEMBER 11, 2020

Despite 87% of marketers saying that ABM initiatives outperform other marketing investments , 78% of brands say they struggle with “data debt” or not having enough quick data about their customers to launch relevant personalization tactics (key to ABM success). I can go into each of these features if that’s helpful. Anastasia: Perfect.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. What Do Sales Intelligence Tools Do?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

FEBRUARY 20, 2018

The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. Your customers not only want personalized content, they expect it. 5. Online Customer Service. Because of AI, less manpower is needed to provide excellent customer service.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. Refine Your Ideal Customer Profile. Because customers have a lot of options these days.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JULY 16, 2018

When you know exactly what topic you plan to explore and which pain points you’re going to solve, it’s easier to appeal to your ideal attendee and subsequently convert them to a paying customer. Product demos: Later-stage prospects want more in-depth information about your product. Keep in mind, content doesn’t have to be brand new.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

The Pipeline

SEPTEMBER 18, 2018

Buyers want hands-on experience with the product and insights from customers. Vendors have an arsenal of satisfied customers they aren’t leveraging. But seriously, people talk about what they know, so if we help them understand what prospects want to know about, which is not product oriented. Silence Sucks.

Vendor 255

Vendor Discount Insurance Insurance 255