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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Interactive Advertising Is Revolutionizing B2B Engagement

Sales and Marketing Management

Through user participation and providing a personalized experience for the customer, interactive advertising is introducing a shift in B2B marketing postulates. The post Interactive Advertising Is Revolutionizing B2B Engagement appeared first on Sales & Marketing Management.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. But times have changed. Trend #1: Getting Granular.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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How To Pinpoint B2B Customer Pain Points

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Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. What Are Customer Pain Points, And Why Are They Important? Types of Customer Pain Points.

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The Ultimate List of Marketing Podcasts

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Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.