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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor.

B2B 154
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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning.

Strategy 166
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Discover What Drives B2B Decisions with SalesFuel's Groundbreaking New B2B BuyerSCAN™ Market Intelligence

SalesFuel

66% of B2B buyers with fewer than 100 employees will consider other vendors, not just the lead vendor in the field. • 43% of B2B Buyers in business services industry are willing to pay a premium for superior customer service. Lee Smith, CEO of SalesFuel. Who benefits from B2B BuyerSCAN ?

B2B 111
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Uplead Competitor – Lead411 vs. Uplead

Lead411

Some companies make empty claims about data accuracy, and customers don’t learn the truth until after the contract is signed and the platform reveals the truth. It’s important for customers to take a deeper look at B2B data providers to ensure they are getting what is advertised. Customer Service/Support.

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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them.

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57 Essential Multichannel Marketing Statistics

Zoominfo

Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). 86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels ( source ).

Marketing 189