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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

Content marketing is the go-to strategy for many marketers—and for good reason—content marketing generates about three times as many leads and is 62% less expensive than outbound marketing tactics ( source ). 5. Online Customer Service. Because of AI, less manpower is needed to provide excellent customer service.

Lead Rank 272
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. Before you know it, you’ll find new leads for your business without lifting a finger.

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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning.

Strategy 166
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A Guide on Lead Nurturing

Salesmate

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. From generating more leads to shifting the focus on nurturing leads, marketing tactics have evolved over the years. So, how can you retain the customers? Now, this is where lead nurturing comes into the picture.

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The Ultimate List of Marketing Podcasts

Zoominfo

Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Give it a listen! Listen here.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? In short, all of them.