Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom
Jeffrey Gitomer
APRIL 16, 2013
Build relationships and earn referrals. Visit existing customers. Give referrals. Yes, GIVE referrals. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Send a once a week, value-based message to existing and prospective customers. These are not “no brainers.”
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