A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty
Sales and Marketing Management
DECEMBER 14, 2018
As for the details, here’s how it works: Make sure your proposed brand story is clear, sharply focused and, above all, relevantly different. Assessing an idea while looking at how it could manifest itself in market enables those involved, client-side and agency-side, to better determine where and how to invest time and money.
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