Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom
Jeffrey Gitomer
APRIL 16, 2013
What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Send a once a week, value-based message to existing and prospective customers. For the past decade, my weekly email magazine, Sales Caffeine , has been a major source of value to my customers and revenue to me. Yes, GIVE referrals.
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