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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. Following Rules and Guidelines. If that means wearing a specific uniform, performing inventory via a specific protocol, or advertising through provided signage, you need to follow those expectations.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. As with any advertising program, Reddit Advertising has a unique set of pros and cons. r/marketing. /r/advertising. r/Entrepreneur. /r/SEO.

B2B 157
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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Shep Hyken, Customer Service Expert, believes AI and ChatGPT will improve customer service. Find AI tools with guidelines or support. Follow brand guidelines. And so much more!

Training 116
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The Modern Marketer’s Guide to Social Listening

Zoominfo

This innovative strategy has taken the marketing world by storm for good reason: Recent studies show that it can produce 11X higher ROI than traditional forms of advertising annually ( source ). Customer service. Luckily, social listening can once again aid in your efforts. Make it a collaborative effort.

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5 Ways to Use Videos for Marketing on Social Media

Pipeliner

Follow these 5 guidelines for an effortless way to get more CTR, and build engagement in the form of more likes, views, and followers. Use videos as customer service channels. You can develop videos that equally depict advertising and customer service. Try to answer the questions of prospective customers.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

LeadFuze

2 Overlook local advertising. Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. If you uncover great leads, try approaching them through local advertising. Do you really understand what your customers want? 3 Limited payment systems.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

We won’t discuss the legal steps necessary to create an online retail business in this piece, however, you should talk to an attorney or do your own research to make sure that you are meeting all federal and state guidelines for opening a business. Don’t forget to take into account where your potential customers spend their time.

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