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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

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Deceptive Marketing (Why the Computer World has a Terrible Reputation for Honesty) by Anthony Bondi

Increase Sales

No one can give you more RAM, hard drive capacity, speed up your internet, or protect you from every computer virus currently known to man by downloading their awesome software. Many of them disable necessary windows services to give people the illusions that they are running quicker. Let me set the record straight on this.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Some of the common ways partnerships develop include podcast interviews, link building, advertising on industry-related websites, and guest posting. For demand generation, you’re interacting with a large, broad audience that is not familiar with your brand, service, or product. You want to avoid any sales content.

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Apollo Competitor – Lead411 vs. Apollo

Lead411

It’s never been more important for a customer to take a deeper look at B2B data providers to ensure they are getting what is advertised. Customer Service/Support. Pricing is usually the biggest concern most customers have when comparing any data provider as it is imperative to ensure a positive R.O.I.

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Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Here are some of the biggest concerns customers have when comparing Zoominfo to Lead411. Customer Service/Support. Pricing is usually the biggest concern most customers have when comparing Zoominfo to Lead411. Number of Contacts Advertised. Customer Service/Support. Addressable Market. Intent Data.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. Therefore, it knows a mobile app download is worth $28 and can strategize accordingly.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. So let’s get down to creating a customer profile with these five steps: 1. Identify your best customers.