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Discover What Drives B2B Decisions with SalesFuel's Groundbreaking New B2B BuyerSCAN™ Market Intelligence

SalesFuel

This new B2B buyer research provides invaluable insights into the minds of B2B decision-makers, equipping sales and marketing professionals with the data they need to enhance their strategies and drive successful outcomes. 43% of B2B Buyers in business services industry are willing to pay a premium for superior customer service.

B2B 111
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How to Create a Targeted B2B Customer Profile

Zoominfo

Decision makers are often only interested in sellers that know exactly who they are and what they want. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. 5 Steps to the Customer Profiling Process. Identify your best customers.

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What Services Do Digital Agencies Offer Small Businesses?

BuzzBoard

This may involve developing custom-built marketing platforms or tools that simplify the marketing process, allowing small businesses to focus on their core operations. Agencies must also be prepared to build strong relationships with small business owners and decision-makers.

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The Hidden Struggle of Cancelling a B2B Data Contract: Why Some Companies Make It Hard to Leave

Lead411

Then when customers find that the data is not as advertised, they are stuck in a contract. Common challenges include: Auto-Renewal Clauses: Companies like ZoomInfo often have auto-renewal clauses buried in their B2B data contract, requiring customers to provide written notice months in advance if they want to cancel.

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4 Essential Marketing Roles for the Modern Marketing Team

Zoominfo

However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ). As brands strive to create a more customer-centric marketing strategy, they must build a team to reflect that goal. It’s not sufficient to simply hire customer service reps who answer questions and deal with problems.

Marketing 187
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. However, a customer-experience misstep could jeopardize this new and valuable relationship.

Customer 130
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. However, a customer-experience misstep could jeopardize this new and valuable relationship.

Customer 130