article thumbnail

Mastering Sales Strategies (video)

Pipeliner

This approach reflects the ongoing nature of customer relationships and emphasizes the importance of nurturing these connections over time. Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience.

Video 116
article thumbnail

The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Manage Smarter 265 — Developing Your Mindset for Business Success with John Marvin

SalesFuel

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

article thumbnail

Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer

What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Send a once a week, value-based message to existing and prospective customers. For the past decade, my weekly email magazine, Sales Caffeine , has been a major source of value to my customers and revenue to me. Give referrals.

article thumbnail

The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

article thumbnail

11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

5. Online Customer Service. AI-based systems like chatbots and automated user flows have drastically transformed the world of customer service. Because of AI, less manpower is needed to provide excellent customer service. And—this hasn’t gone unnoticed. And—this hasn’t gone unnoticed.

Lead Rank 272
article thumbnail

Upcoming Webinar, PROVE IT: Testimonials that Sell

Jeffrey Gitomer

This is not just a new era of marketing and sales but a golden era for advertising.” Time to “Put the big girl panties on and deal with it!” ” – Nancy. “I’m finding the webinars very informative. ” – Scott. “I truly enjoyed the webinar yesterday!