Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” “The more profitable experience for search engines is more people clicking on ads. . “The more profitable experience for search engines is more people clicking on ads.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Hubspot Sales

JULY 2, 2020

If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth. For instance, if you're interested in driving brand awareness, you would measure your success with website visits and pay based on cost per one thousand impressions.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

LinkedFusion

OCTOBER 2, 2024

Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. Optimize Costs : Test and refine LinkedIn ad options to ensure your LinkedIn advertising costs are well-managed and bring value. But where do you start?

LinkedIn 40

LinkedIn Cost Per Click Lead Gen Advertising 40

LinkedFusion

OCTOBER 2, 2024

Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. Optimize Costs : Test and refine LinkedIn ad options to ensure your LinkedIn advertising costs are well-managed and bring value. But where do you start?

LinkedIn 40

LinkedIn Cost Per Click Lead Gen Advertising 40