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The Definitive Guide to Conversational Marketing

Zoominfo

The average landing page conversion rate is 2.35%. There’s no way around it, our customers are tuning us out in favor of more personalized brand experiences. So, how can we market to customers who are sick and tired of marketing? Enter conversational marketing. What is Conversational Marketing? Let’s get into it!

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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. 5. Online Customer Service. AI-based systems like chatbots and automated user flows have drastically transformed the world of customer service.

Lead Rank 272
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The Ultimate List of Marketing Podcasts

Zoominfo

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Learn the strategies top marketing experts use to grow their businesses.

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Mastering Sales Strategies (video)

Pipeliner

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This approach reflects the ongoing nature of customer relationships and emphasizes the importance of nurturing these connections over time.

Video 116
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

And those more engaged employees always are a welcome boost to your customer service arsenal. Listening to Employees Like Customers. Companies routinely use smart information to create opportunities for personalized engagement, and they can evaluate employee engagement the same way they evaluate customers.

Data 218
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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning.

Strategy 166