SalesFuel

JANUARY 3, 2025

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 When considering the advertising outlook, remember that some B2C sectors are doing better than others. CMOs are giving a thumbs-up to the U.S.

Advertising 59

Advertising Advertising Opportunity B2C 59

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Your site is the first place prospective customers will most likely go to.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

FEBRUARY 12, 2021

B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. B2B social selling is the process where salespeople use social media to connect with prospects. It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. When prospective buyers hit your website, you can track the activity and bump up lead scores accordingly.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Hubspot Sales

SEPTEMBER 12, 2024

Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics. While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust.

Hubspot 116

Hubspot B2B Buyer Data 116

No More Cold Calling

AUGUST 9, 2012

I’m always learning—even when I’m writing about How to Attract Sales Prospects in a Tech-Focused World. So, I was surprised when a top salesperson I know told me he did not use LinkedIn for prospecting. So, what industries are best suited to benefit from LinkedIn prospecting? What’s your best prospecting technique?

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Advertising 130

Advertising Advertising Prospecting Intent 130

SalesFuel

MARCH 17, 2025

With consumers being hyper-focused on price, your accounts need your best creative strategies. They might understand the need to advertise. But the Valpak research reveals that business owners fear the cost of advertising will outweigh the benefits. If they do advertise, they arent sure of how to measure performance.

Direct Mail 59

Direct Mail Lead Rank Lead Scoring Marketing Qualified Lead 59

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

MAY 31, 2018

Today’s consumer is glued to the smartphone. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Sales and Marketing Management

FEBRUARY 11, 2019

Today, as many as 88 percent of consumers perform online research ahead of time before they buy a product. Marketing teams know plenty about the customer; the sales team has more direct interaction with customers and prospects than any other department in your organization. Marketing should ask sales about the customer.

Education 330

Education Buyer Buyer Persona Social Media 330

No More Cold Calling

JUNE 12, 2014

Others say prospects use objections to test your sales savvy or to see how you respond. Here’s his take: “How do you overcome that objection prospects always give? But if you address the situation early, and resolve the issue, the prospect will be more likely to hear you out. Beat them to the punch. About the Author.

Objections 240

Objections Face-to-face Small Business Small Business 240

MTD Sales Training

JUNE 27, 2012

When you immediately begin to reduce your price or change the offer, you tell the prospect that your original offer was not in their best interest. In the mind of the prospect, the total value of the benefits received from the purchase, do not yet equal the value of the price or fee to obtain that product or service. Literally).

Discount 283

Discount How To Referrals Objections 283

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Marketing, advertising, and retail lead CCPA projects. Figure 2 : Business services and retail undertook the most projects related to CCPA.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

FEBRUARY 20, 2018

The only hang up here is that it’s time-consuming and expensive to collect information about visitors and then serve them perfectly timed and targeted content. With the help of artificial intelligence, marketers now have access to more information about how people consume and interact with their content. The solution?

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

OCTOBER 21, 2018

Webinars: Regularly hold and record webinars for your customers and prospects. Similar to vlogs, webinars provide your prospects with a relevant, educational experience. When executed correctly, webinars can foster deep levels of engagement by facilitating two-way communication between your brand and your prospects.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Smooth Sale

NOVEMBER 18, 2024

Photo by TheDigitalArtist Attract the Right Job or Clientele: How to Create Memorable Brand Experiences Engaging with a brand on video, voice, and text with a single smartphone click creates an expectation among consumers for an experience whenever they consume marketing content. How Does Experiential Marketing Compare?

How To 103

How To Demographics Campaigns Consumer 103

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Feeding prospects relevant content throughout the journey is a major part of nurture sequences.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. In fact, it is estimated that 93% of consumers and businesses turn to online reviews when making a buying decision, while 78% trust them as much as personal recommendations. More Trusted Than Advertising.

Scale 177

Scale Strategy Top of Funnel Marketing 177

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. We handle roughly 80 accounts of both existing customers and prospects, with an average of around 15,000 employees in each account. Anastasia: Got it. Next up, Scoops.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Sales Hacker

APRIL 8, 2020

Credibility helps you stand out and build trust with prospects who are complete strangers to you. Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers. You have an active presence on every channel your prospects use.

Closing 136

Closing Top of Funnel Social Media Prospecting 136

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 122

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 122

SalesFuel

NOVEMBER 7, 2024

I spent years touting the sight, sound, motion, and emotion of television advertising in a local, traditional media environment. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. According to a study by Wyzowl, 84% of consumers have shared a brand's video on social media.

Video 59

Video Tools Advertising Advertising 59

Sales and Marketing Management

OCTOBER 24, 2018

Consumers today are spoilt for choice when it comes to shopping, and the e-commerce marketing landscape is constantly shifting. Your content’s topic, product tie-ins, and format should be geared towards meeting prospective customers’ needs where they are in the purchase process.

Strategy 191

Strategy Social Media Top of Funnel Survey 191

Zoominfo

AUGUST 27, 2018

Prospects who trust your brand are much more likely to develop a lasting relationship with your company and products. And, research shows UGC is far more effective at building trust than traditional marketing content ( source ): Two-thirds of consumers say they trust customer opinions posted online.

Social Media 221

Social Media Survey Media Channels 221

Sales and Marketing Management

OCTOBER 5, 2020

But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Followers trust that their favorite influencers will only recommend something that they would use themselves creating a circle of trust between the consumer, influencer and brand.

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 45% of consumers believe retailers don’t deliver multichannel experiences fast enough ( source ).

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

FEBRUARY 7, 2019

But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. Instead of sifting through the noise to find the messaging meant for them, consumers now ignore most marketing materials they encounter. Make feedback more accessible.

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales and Marketing Management

AUGUST 20, 2019

Because, at the most fundamental level, you’re counting on those images and words to get your prospects to act. Tip: Before you hit the gas, identify the problem you’re trying to solve and who your target prospects are. Allow your prospect to focus on their experience at this moment and delay the pain of paying until later.

Lead Generation 180

Lead Generation Marketing Qualified Lead Leads Lead Gen 180

Zoominfo

SEPTEMBER 9, 2020

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? There are two distinguishing factors that help separate the universes: Common pain points: How can your solution resolve issues and challenges your prospects face?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Sales and Marketing Management

SEPTEMBER 24, 2017

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Tech + Relationships = Better Sales.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

JUNE 7, 2018

UGC is highly influential and can ultimately help you convert more prospects into paying customers. 93% of consumers say UGC is helpful when making a purchasing decision ( source ). One important consideration before we move on: Always ask for a user’s permission before featuring their content within your feed or advertisements.

B2B 178

B2B Marketing Advertising Advertising 178

SocialSellinator

SEPTEMBER 23, 2021

That's because it's a quick and efficient way to reach out to prospects and share your business updates with local customers. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #5: Use Relevant Hashtags in Advertising Posts.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Pipeliner

DECEMBER 17, 2024

Advertisements are often linked to consumers desired lifestyles, and in recent years to a purpose or social cause. This creates an emotional connection with consumers and brings their hearts and minds together. How are creators shaking things up and giving brands a new game plan?

Influencer 52

Influencer Scale Cost Per Click How To 52