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How Internet Sales Have Changed the Holiday Shopping Season

The Pipeline

Throw a $79/year Amazon Prime subscription into the mix and consumers have gifts arriving on their door the very next day after they are purchased for little to no shipping cost. Amazon also has little to no advertising costs – they subsist primarily on word of mouth. Amazon has also made a huge impact on the holiday shopping scene.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

93% of consumers say UGC is helpful when making a purchasing decision ( source ). Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway. Think about it: People trust recommendations from friends and family more so than branded content.

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Will You Ever Pay Full Price Again? ? Score More Sales

Score More Sales

As a consumer, have you enjoyed the rise of Groupon ? I wonder about those retailers and restaurants who are still advertising in newspapers and on cable TV in ads with a small incentive – 20% off of a product or service. Sales Tips and Strategies to Grow Revenues. Consulting. Will You Ever Pay Full Price Again?

Lead Rank 120
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Busting the myth! Retargeting is a creepy stalker

Salesmate

So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Retargeting is more like an effective virtual assistant that can help consumers identify what they like the best, and see only their preferences.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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7 Critical Sales Leadership Challenges

Steven Rosen

As an executive, it’s your responsibility to tailor your teams’ sales processes to reflect an increasingly knowledgeable consumer and stand out from the competition. Lack of Coordination with Marketing – A truly successful company has sales teams synchronized with the people responsible for advertising its product.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Word-of-mouth advertising is a staple in all industries. Creating an incentive-based referral program that your clients can participate in can help you to reach out to your community with trust and respect. The power of social media has empowered more business owners to connect with their communities.