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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

“Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. Blog Closing a Sale Cold-Calling Consultative Selling Professional Selling Skills benefits needs outcomes sales strategy'

Strategy 241
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Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! I’ve known Matt for several years and I am a big fan […].

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What We Can Learn from Groupon

The Sales Hunter

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. Groupon and dozens of other coupon sites, including LivingSocial, were all the rage just a short time ago. Gee, something happened on the way to the prom.

Discount 215
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Is Selling Pain or Risk a Good Sales Strategy?

The Sales Hunter

This obviously can require a huge advertising budget, which makes it a bad strategy for most companies. A better approach I like is if you’re going to sell against pain or risk but the value to the customer is minimal, then only use risk or pain as a secondary benefit.

Strategy 176
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Sales Management – Top 4 Essentials

Klozers

This will not only cost you and your business in terms of wasted salary for the time they are with you, but it will also cost you to repeat your selection process, advertising, recruiter fees, Management time, Admin Time, Taxes, Expenses and leaving costs.

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SalesProCentral

Delicious Sales

Advertising (694). Selling Skills (528). Advertising (694). Blog Closing a Sale Cold-Calling Consultative Selling Networking pricing price sales process selling video video sales tip MORE >> 44 Tweets SALES AND MANAGEMENT BLOG | MONDAY, AUGUST 12, 2013 Do You Have a Killer Communication Strategy?

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The Best Sales Glossary for Sellers

Mindtickle

B2C businesses often employ marketing and advertising strategies to attract and engage with a wide range of consumers to drive sales and build customer loyalty. Various marketing tactics, such as content marketing, social media campaigns, advertising, and events, are employed to attract and engage potential customers.