Remove Advertising Remove Consultative Selling Remove Marketing
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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

James is guilty of one of the most common misunderstanding in all of sales - that consultative selling requires salespeople to act like a consultant. Marketing, Advertising and Public Relations. Telecommunications and Internet. Business Software and Applications. Postage and Shipping. Janitorial. Memberships.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

The “push” and “pull” concept has been key to marketing for years. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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Big Company Strategies That SMB Sales Teams Can Emulate

Understanding the Sales Force

It would be a stretch to say their business signs displayed their logos because their signs, and probably their advertisements, just used different combinations of fonts that you have on your computer. The previous paragraph was about branding and marketing; not sales. There was one exception.

Company 347
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Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! Does it matter?

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The Ultimate Guide to Consultative Selling for Digital Agencies

BuzzBoard

In today’s competitive online marketing landscape, digital marketing agencies face a constant challenge: standing out from the crowd and effectively selling their services to small and local businesses. The traditional ‘hard sell’ tactics simply don’t resonate anymore. What Is Consultative Selling?

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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Quit trying to worry about whether your marketing plan is getting drowned by the big boys.

Microsoft 161
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Permission-Based Selling: What It Is & Why It's Valuable

Hubspot Sales

Permission-based selling is essentially the sales equivalent of permission-based marketing — a marketing strategy that revolves around consumers opting into receiving promotional offers and announcements from a brand. Permission-based selling takes that a step further. Sales permissions can take on a few forms.