Nutshell

NOVEMBER 30, 2019

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

Constant Contact 71

Constant Contact Email Marketing Top of Funnel Campaigns 71

Nutshell

JULY 28, 2020

Technically speaking, this is a SQL database of contacts wrapped in a user interface. A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house.

Hubspot 126

Hubspot Paid Content Software Software 126

Nutshell

JULY 16, 2021

Email campaigns aren’t advertising. The McNamara fallacy warns against only measuring the easily-measured things, and the story goes like this: Measure the things that are easy to measure (that’s open rate: it’s the big number at the top of your email marketing software!) Email isn’t advertising: it’s communication.

Campaigns 118

Campaigns Email Marketing Advertising Advertising 118

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A few list filters based on location, company size, and engagement can create a brand new opportunity for email marketing. INTGRATION.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

SEPTEMBER 9, 2020

The right sales management software helps managers achieve all of these goals, from the daily tasks to the big picture. What is sales management software? Let’s take a look at the features that every sales management software platform needs to include. 10 must-have sales management software features. Sales reporting.

Software 71

Software Software Tools Sales Management 71

SMEI

MARCH 10, 2022

If you’re looking to sell a product or service, consider using offline channels for marketing campaigns such as print advertising and direct mail. Use email marketing software such as Constant Contact or Mailchimp to track email opens, clicks, and other key metrics.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. No matter what page they land on, make sure the visit-to-lead path is clear and coherent. INTEGRATION.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133