Nutshell

JULY 16, 2021

This fall, when we all unwrap our batch of new emojis with iOS 15, we’ll also say goodbye to something that’s been in the marketer’s toolbox for 20 years: the open rate. Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. iOS Mail currently makes up 40% of email client market share.

Campaigns 118

Campaigns Email Marketing Advertising Advertising 118

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133

Nutshell

SEPTEMBER 28, 2020

Advertising, blogging, and content are just the beginning of the marketing ABC’s. In this guide, we’ll cover every marketing tactic your business should be using, from general to specific, from old-school to cutting-edge. If we’ve left out any of your go-to marketing moves, shoot us a tweet @nutshell. Focus groups.

Paid Content 71

Paid Content Marketing Strategy Lead Rank 71

Nutshell

JUNE 10, 2020

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Here is everything you need to know about how email tracking pixels benefit marketing teams and their subscribers, with plenty of real-world takeaways.

Campaigns 90

Campaigns Constant Contact Demographics Consumer 90

Nutshell

AUGUST 12, 2020

Google Ads are among the most popular forms of digital advertising. SEO and SEM are sometimes looked at as mutually exclusive marketing methods. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Take the grunt-work out of email marketing. Integrate SEO & SEM.

Google 77

Google Cost Per Click Cost per Acquisition Lead Rank 77

Sales Hacker

SEPTEMBER 2, 2019

Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. They’re bombarded with thousands of marketing messages. Rented attention is like old-school advertising. These concepts?

Lead Gen 100

Lead Gen Paid Content Lead Generation Sales Qualified Lead 100

Connext Digital

AUGUST 15, 2019

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. Email is a personal channel; it isn’t meant for general advertisement.

Segment 49

Segment Top of Funnel Webinar Metrics Buyer Persona 49

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. The right contact information can be key to closing deals. Referral Marketing. With NextOS, Nextiva has the top solution on the market for uncovering customer insights. Notable Clients: Goodsell Marketing. Mailing List Builders.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Leads 85

Connext Digital

AUGUST 15, 2019

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions. Email is a personal channel; it isn’t meant for general advertisement.

Segment 40

Segment Top of Funnel Webinar Metrics Buyer Persona 40

Nutshell

SEPTEMBER 9, 2020

In this post, we’ll give you a practical overview of how sales management software helps your business close more deals, as well as our picks for the most effective sales management software platforms currently on the market. The # best sales management software systems on the market. What is sales management software? Freshsales.

Software 71

Software Software Tools Sales Management 71

Nutshell

FEBRUARY 16, 2021

Of all the trends that come and go, email marketing isn’t one of them. As long as email exists, companies will always spend time, money, and energy on their email marketing campaigns. General email marketing statistics. These statistics are relevant for almost all email marketers. Email marketing has an ROI of 4400%.

Email Marketing 62

Email Marketing Marketing Segment Campaigns 62