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Five things you didn’t know you could do with Constant Contact

Nutshell

Nowadays, modern automation tools like Constant Contact —an email marketing tool which integrates seamlessly with Nutshell —make it easy to create engaging email marketing campaigns that will keep your business fresh in the minds of your customers. But Constant Contact is more than just a platform for managing your email list.

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How Timing Is Everything in Social Media Marketing

Increase Sales

Just as in the years when print magazines and newspapers knew what advertisements received the greatest impressions to what sections of the newspaper or magazine generated the most engagement, those benchmarks are also present within social media marketing. The end result is a lot of wasted effort and consequently lost profits.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. As this HubSpot advertisement in disguise states, HubSpot itself targets organizations of up to 2,000 employees. Constant Contact costs $95 per month for companies with 10,000 contacts.

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A farewell to the open rate

Nutshell

Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Those metrics don’t show up at the top of MailChimp or Constant Contact, but they’re surely much more important to your business. The precision of open rates obscures all of the things we don’t know. Open rate is a distraction.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. INTGRATION. Take the grunt-work out of email marketing. Wait Gordon Ramsay that landing page was fixable.

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Expert advice: 10 ways to generate more SEO leads

Nutshell

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. Jennifer Leicht , Marketing and Small Business Consultant. INTEGRATION. Take the grunt-work out of email marketing.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.